Alex met Helen at Subiaco Farmers' market, where we have a stall for our small business So Freo.
She was starting her granola business and she needed help with her branding.
We worked together on the design for her logo. The good thing with Helen is that she knows what she likes and what she doesn't!
For her packaging, she wanted to be different from her competitors but the main idea had to be 'homemade', so she was not interested by printed labels on the pouch.
I came up with a sleeve to slide on to the pouch, one design for each flavour with the same color code. Hand drawn illustration on a pastel watercolor background.