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Photo by Rachael Gorjestani on Unsplash Photo by Rachael Gorjestani on Unsplash

Loving Pantry

Redesigning the logo and creating new labels

Logo | Packaging

Everybody needs a good design to communicate

Alex met Helen at Subiaco Farmers' market, where we have a stall for our small business So Freo. She was starting her granola business and she needed help with her branding.
We worked together on the design for her logo. The good thing with Helen is that she knows what she likes and what she doesn't!
For her packaging, she wanted to be different from her competitors but the main idea had to be 'homemade', so she was not interested by printed labels on the pouch. I came up with a sleeve to slide on to the pouch, one design for each flavour with the same color code. Hand drawn illustration on a pastel watercolor background.

Little Green Footprints Project
So Freo Instagram
Little Green Footprints mockup in Figma